St Trinity Asset Management Launches

LSL PROPERTY SERVICES LAUNCHES ASSET MANAGEMENT BUSINESS

St Trinity Asset Management launches today, operating across the UK.

The new company, operating out of new premises in Southampton, has been created following LSL Property Services PLC’s acquisition of the Halifax Estate Agents (HEA) earlier this year. Incorporating the company previously trading as HEA Corporate Services, St Trinity has benefitted from significant investment in premises, IT marketing and people.

Under the leadership of Managing Director, Ian Long and Corporate Director, Chris Hinks, who both previously managed the business for HEA, St Trinity Asset Management offers a wide range of property services and disposal strategies.

Chris Hinks says: “The launch of St Trinity Asset Management has opened many new doors for us. While a lot of people thought HEA only dealt with HBOS properties, the reality was very different. St Trinity’s client base is much further reaching, and we now act for many well recognised High Street brands, including banks, building societies, national house builders, charities and housing associations.”

St Trinity has moved into newly refurbished offices in Southampton, in a key city centre location. This new site has already enabled the business to expand the size of its operation significantly, with further growth in the pipeline.

Ian Long comments: “We have been able to design the look and feel of the offices from a blank canvass. It was really important to make sure the offices supported our proposition. We have been careful to make sure the environment our colleagues work in is conducive to delivering high levels of service and achieving the best results.

“We have also been very fortunate in our ability to invest in some of the leading IT and telephony available in the market. In the current environment clients expect us to have the best technology at our fingertips.”

St Trinity Asset Management’s new intelligent web-based IT system, COMPASS, provides clients with full third-party access to view property cases in real-time online. The system offers enhanced efficiency which directly impacts on key results areas. The telephone system at St Trinity allows the business to leverage greater productivity through greater levels of analysis and review. Based on the number of clients already secured, St Trinity says it expects to handle between 2,500 and 3,000 calls daily.

In the run-up to the launch, St Trinity has brought more than 40 new jobs to the area. Long continues: “We have been really careful to make sure the growth of the business doesn’t compromise service delivery. New colleagues joining the business undertake a comprehensive training plan and we’ve introduced a Learning Development Programme for all managers.”

The company has also invested heavily in the branding and positioning of the business. The new fresh and dynamic approach to marketing is indicative of the culture of the business. Their communication platform, supported by a new website with a film of the business, supports the innovative and distinctive approach taken by the organisation.

Long concludes: “St Trinity has all the buzz, energy and drive of a new company – alongside the specialist asset management experience the team brings to the table. The next phase of our growth story is to increase marketshare and we’re confident we can give something that hasn’t been offered before; excellent asset management services. Pure and simple.”